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Course Criteria
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3.00 Credits
See PHOT 2163. (fall)
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3.00 Credits
See PHOT 2263. (spring)
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3.00 Credits
An introduction to communicating with photographs that covers the techniques of black and white photography, editing photographs, and combining words and pictures. Group critiques of weekly assignments emphasize the photograph's statement, aesthetics, and techniques. Each student creates a portfolio of individual photographs and a photographic essay. Prerequisite: MASC 2163.
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3.00 Credits
Students are introduced to film as a mass medium and as a reflector of American social values. Cross-listed MIAP 2513.
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3.00 Credits
This course introduces students to the essential methods of information gathering as the foundation of work in all the media. Students work with both primary and secondary sources, learning successful strategies for interviewing; for designing, constructing and evaluating survey instruments; for undertaking library research; for using government documents; and for analyzing data. They also explore the use of computer databases and other technological research aids.
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3.00 Credits
This course provides students the skills necessary for writing, preparing, and presenting diverse media presentations. Audience analysis, preparation, and delivery are studied, and students apply these skills to practical presentation situations.
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3.00 Credits
This course provides an overview of emerging mass communications technologies in print, broadcast, and cyberspace. It focuses on the latest developments and strategies for including them in the overall communications mix for news, advertising, and public relations.
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3.00 Credits
This course examines the organizational structure and operation of various media outlets, including television and radio stations, newspapers, magazines, the Internet, advertising agencies, and public relations firms. Students learn techniques for managing media personnel. Topics include leadership, motivation, delegation, and reinforcement. Students participate in case studies designed to explore issues in media management, including policy-making, news coverage, client needs, ethical dilemmas, personnel conflicts, billing, profitability, media trends, and future technologies.
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3.00 Credits
This course provides students with the basic tenets of broadcast communications techniques. Course content includes the complete process of planning, budgeting, and scripting the corporate video for internal and external clients, scripting the video news release, and completing the basic instruction in on-air techniques.
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3.00 Credits
This course is designed to provide a cross-sequential approach to the mass communications issues that impact the corporation and its internal and external influence. Specific areas of focus include crisis communication, corporate training, reputation management, corporate advertising and image development, media needs assessment, and application development.
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