MASC 3503 - Corporate Communications

Institution:

Oklahoma City University

Subject:

Description:

This course is designed to provide a cross-sequential approach to the mass communications issues that impact the corporation and its internal and external influence. Specific areas of focus include crisis communication, corporate training, reputation management, corporate advertising and image development, media needs assessment, and application development.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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