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Course Criteria
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3.00 Credits
Explores the creation and use of virtual communities on the Internet. Learn how organizations act to influence the content and membership of virtual communities and how these informal discussion groups can drive product/service acceptance among broad groups of consumers and/or between suppliers and customers in business-to-business transactions. Prerequisite: BTE 105, BTE 181, or permission of instructor. Offered infrequently.
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3.00 Credits
Learn the fundamental strategies and processes that are best-suited to selling products and/or services online. Investigate how brick-and-mortar and Internet businesses differ in their primary marketing approaches. Prerequisite: BTE 105, BTE 181, or permission of instructor. BTE 264 is strongly recommended. Offered infrequently.
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3.00 Credits
Explores the factors that drive consumers to make specific product and/or service selections in the marketplace. Understand the complexities of the product/service purchasing process as viewed through the eyes of the consumer. Prerequisites: BTE 105, BTE 181, or permission of instructor.
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3.00 Credits
Master the fundamentals of designing/executing quantitative and qualitative marketing research studies. Learn how marketing research experts select the proper type of research study, design the necessary research tools, and analyze the resulting data set. Prerequisite: BTE 105, BTE 181, or permission of instructor.
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3.00 Credits
Examines how marketers interface with individuals in other business functions during the new product development process. Learn the basic steps involved in bringing a new product to market including ideation, prototype development, test marketing, and final roll-out. Prerequisite: BTE 105, BTE 181, or permission of instructor.
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3.00 Credits
Examines how market professionals and others work to establish new product/service pricing. Explores the pricing process including determination of costs, profit margins, discounting, and the new one-price, no negotiation strategies popular in today's market. Prerequisite: BTE 105, BTE 106, BTE 181 or permission of instructor. Offered infrequently.
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3.00 Credits
Introduction to the principles and methodologies of environmental science. Topics include contamination of earth systems and pollution mitigation; use, abuse, and conservation of natural resources; land use, conservation and preservation, planning and management and the value of biodiversity and wilderness. Cross-listed with BOT, GEO, GLG, MBI, MTH, STA, and ZOO. This course does not meet any CAS requirements. Note: Credit may not be received for both CHM 332 and 432, 433, 434.
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3.00 Credits
Practical hands-on experience for learning fundamentals of word processing and other publication software to produce various business documents, reports, newsletters, brochures, and catalogs. Software utilized is regularly updated. Prerequisite: BTE 181.
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3.00 Credits
Analytical methods in management information and decision-making situations using Microsoft Excel. Also helps students prepare for Microsoft Office User Specialist (MOUS) expert-level Microsoft Excel certification. Prerequisite: BTE 181 or permission of instructor.
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3.00 Credits
Focuses on use of microcomputer-based systems using software such as PageMaker, Corel Draw and Publish to produce business publications such as newsletters, advertising fliers, catalogs, brochures, business proposals. Emphasis is given to page layout and design including integration of text, graphics, photography, and data. Prerequisite: BTE 181 or permission of instructor. Offered infrequently.
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