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Institution:
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Miami University-Oxford
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Subject:
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Description:
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Master the fundamentals of designing/executing quantitative and qualitative marketing research studies. Learn how marketing research experts select the proper type of research study, design the necessary research tools, and analyze the resulting data set. Prerequisite: BTE 105, BTE 181, or permission of instructor.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(513) 529-1809
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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