BTE 268 - New Product Development

Institution:

Miami University-Oxford

Subject:

Description:

Examines how marketers interface with individuals in other business functions during the new product development process. Learn the basic steps involved in bringing a new product to market including ideation, prototype development, test marketing, and final roll-out. Prerequisite: BTE 105, BTE 181, or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.miami.miamioh.edu

Phone Number:

(513) 529-1809

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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