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Course Criteria
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3.00 Credits
Prerequisite: MKT 130. Financial services marketing and public relations of products and services offered by banks, insurance companies, brokerage firms, and others requires an understanding of marketing, sales, service, the Internet, finance, regulation, and psychology. This course provides the basic understanding of marketing through the steps necessary to integrate and grow marketing within a bank's organizational structure. Topics include: marketing research, marketing information systems, developing situation analysis, segmenting markets, evaluating the return on investment for marketing and creating and implementing promotion strategies. This course also covers Nevada Laws regarding marketing of financial products.
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3.00 Credits
Prerequisite: None Survey course designed to give students a broad introduction to the principles, practices and functions of businesses as they are practiced in both the national and global economies. Relevance will be provided through research and Internet projects and assignments. Topics to be covered include management, marketing, finance, investments, and various other areas such as international business, small business, and ethics. All BUS 101 students must take the English assessment test before enrolling. Students must bring their placement test report to the first class meeting. Attendance beyond the first class is subject to instructor approval. This course transfers to UNR as MGRS 101 and is acceptable as a business elective in the 2+2 program.
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3.00 Credits
Prerequisite: Qualifying Accuplacer, ACT/SAT test results. If scores are below the minimum required, it is recommended that the student take ENG 081C , Basic Skills in Reading (formerly ENG 081) as a pre/co requisite to BUS 16. This course in practical business English includes principles of grammar, punctuation, and word usage, paragraph development and formatting of basic business correspondence. The English language is constantly changing and this course will reflect leading-edge practices in use in the business community.
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3.00 Credits
Prerequisite: None This course provides business students and career professionals with intensive coaching in listening skills, oral grammar and effective speech construction. Students will practice delivering a variety of individual and small group presentations necessary to successful on-the-job communications.
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3.00 Credits
Prerequisite: BUS 106, ENG 090 or equivalent or qualifying Accuplacer, ACT/SAT test results. Improve letter and report writing skills, proper word choice, letter tone, structuring through units. Emphasis on inductive and deductive business letters, memorandums, and reports. This course is transferable as a general elective to UNR.
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1.00 Credits
Prerequisite: BUS 107 or public speaking class. Students learn techniques used to provide quality customer service to each hotel guest. Successful quality assurance programs at major hotel and tourism attractions are reviewed and modeled. The critical skills necessary for effective business communication are studied, including delivery of presentations which incorporate verbal and non-verbal techniques.
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3.00 Credits
Prerequisite: MATH 095 or equivalent or qualifying Accuplacer, ACT/SAT test results. This course is designed to help current and potential business decision makers solve problems that routinely cause businesses to fail. A practical application of business mathematics, including but not limited to: bank reconciliation's, present value, markup and markdowns, simple and compound interest, trade and cash discounts, sales and property taxes, payroll, understanding overhead and analyzing financial reports.
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3.00 Credits
Prerequisite: None Introductory course in personal finance planning. Topic areas include: budgeting, spending, credit, investments, insurance, saving, retirement planning, interest and banking. Recommended for all students.
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3.00 Credits
Prerequisite: None This is a nuts-and-bolts course on how to start your own small business. It covers the who, what, why, where, when, and how of beginning the small venture. Topics include making the decision; acquiring the capital; setting up the records; finding the location; hiring the employees; paying the taxes; and using agencies and other resources for information. Students will have the opportunity to prepare a small business plan, and interview successful entrepreneurs.
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0.50 - 6.00 Credits
Prerequisite: None Various short courses and experimental classes covering a variety of subjects. The course will be a variable of one-half to six credits depending on the course content and number of hours required. The course may be repeated for up to six credits.
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