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Course Criteria
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1.00 - 7.00 Credits
Standard theory and practice of electronic news gathering and production, including writing copy to match video and synchronization of audio and video in news stories. Students work on a campus news program. Prerequisites: Full major status, MC 3306, 3311.
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0.00 - 3.00 Credits
This course studies the principles, theories, and language of visual communication, emphasizing the evaluation and use of images in mass media. It is designed to help you integrate words and pictures in mass communication and to gain a greater appreciation of our visual world. ( WI)
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2.00 Credits
Integrating writing and reporting skills to produce in-depth stories using multiple sources of information. Techniques of investigative reporting, online, database resources, social science reporting and feature writing with emphasis on understanding the appropriate approach. Prerequisites: Full major status, MC 1313.
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0.00 - 3.00 Credits
The introductory course for the public relations sequence. Explores the functions of public relations in the information age and its role in corporations, companies, government offices, non-profit organizations and public relations agencies.
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0.00 - 3.00 Credits
An examination of the roles of the mass media in American society, including an analysis of the philosophical basis of media structure; mass media as business; media effects on public issues, morals and tastes; and other contemporary issues.
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0.00 - 3.00 Credits
Study of the principles, techniques and problems of research in print, broadcasting, advertising and public relations. Prerequisites: Full major status.
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0.00 - 3.00 Credits
A broad overview of advertising including history, role and responsibility, and impact of the digital revolution. Key topics will be research, account service, media planning, creative, sales promotion, public relations, campaigns, and the advertising agency. ( WI)
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2.00 Credits
Study of writing and production of print advertisements for different products and clients. Emphasis is on the creative process, from connecting ideas to communication, persuasion and presentation. Assignment focus on copy for newspaper, magazines and outdoor media. Prerequisites: Full major status, MC 1313, 3367.
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0.00 - 3.00 Credits
Study of planning and buying messages in traditional and new media to creatively and effectively reach targeted prospects. Attention is given to media characteristics, scheduling, testing and buying efficiencies. Prerequisites: Full major status, MC 1313, 3367. ( WI)
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2.00 Credits
Writing and producing radio scripts and television storyboards for commercial messages. Study will include audiences, programming, research and copytesting, and regulations. Spot announcements will be produced for class. Prerequisites: Full major status, MC 1313, 3367.
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