MC 3372 - Advertising Media Planning

Institution:

Texas State University

Subject:

Description:

Study of planning and buying messages in traditional and new media to creatively and effectively reach targeted prospects. Attention is given to media characteristics, scheduling, testing and buying efficiencies. Prerequisites: Full major status, MC 1313, 3367. ( WI)

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.txstate.edu

Phone Number:

(512) 245-2111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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