MC 3368 - Advertising Copy for Print

Institution:

Texas State University

Subject:

Description:

Study of writing and production of print advertisements for different products and clients. Emphasis is on the creative process, from connecting ideas to communication, persuasion and presentation. Assignment focus on copy for newspaper, magazines and outdoor media. Prerequisites: Full major status, MC 1313, 3367.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.txstate.edu

Phone Number:

(512) 245-2111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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