|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course presents advanced concepts in audio and radio recording and editing. Students are expected to produce original content for broadcast on KSHU-FM. Prerequisite: MCM 171. Credit 3.
-
3.00 Credits
This course teaches pre-production, field production, and post-production techniques. Elements include field camera setup and operation, remote lighting, remote sound, and basic continuity editing with an emphasis on underlying principles of video technology. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisite: MCM 271. Credit 3.
-
3.00 Credits
This course covers fundamentals of video production in a studio environment, including pre-production, in-studio production, and in-studio direction. Students will become familiar with the functions and responsibilities of the production crew, studio environment, and studio equipment. Emphasis is given to multiple camera techniques in studio production. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisites: MCM 271. Credit 3.
-
3.00 Credits
This class emphasizes the theory, techniques, and practice of television journalism. Emphasis is on writing and editing news copy and honing style and content skills appropriate for effective broadcast news writing. MCM 374 also requires production of broadcast news content and involves discussion of current issues facing broadcast journalists. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisites: MCM 132, MCM 372. Credit 3.
-
3.00 Credits
This course emphasizes the study of style, format, principles, and techniques of writing for radio, TV, and feature film. The process of writing fiction and non-fiction will examine the development of the script from research to marketing. Students will learn techniques for writing promotional scripts, public service announcements, documentary scripts, film scripts, and television scripts. Prerequisite: MCM 132. Credit 3.
-
3.00 Credits
This course emphasizes the study of legal clearances, budgeting, funding, resource management, and scheduling as these activities relate to radio and television production. Prerequisite: Junior standing. Credit 3.
-
3.00 Credits
This course emphasizes the techniques and approaches to multi-camera directing and production. MCM 379 will train students in various remote production contexts, including sports, dance, music, and special events coverage. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisites: MCM 373. Credit 3.
-
3.00 Credits
This course examines principles of audience analysis, program appeal, and targeted demographics. MCM 380 will also assess audience ratings and research, scheduling strategies, advertising influence, and mass media industry practices. Prerequisite: Junior standing. Credit 3.
-
3.00 Credits
This course examines principles of public relations, sales promotions, direct marketing, and online communication with emphasis on the way organizations promote their products and images to their publics. The traits of leadership, crisis management, and ethics will be explored. Prerequisite: Sophomore standing. Credit 3.
-
3.00 Credits
This course examines the process of communicating to persuade and inform. Students learn the techniques of strategic thinking and practice writing for advertising and promotions, news media, and special audience materials, such as newsletters, brochures, and catalogues. Online communications for internal and external audiences will also be explored. Prerequisite: MCM 132. Credit 3.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|