MCM 381 - Principles of Public Relations

Institution:

Sam Houston State University

Subject:

Description:

This course examines principles of public relations, sales promotions, direct marketing, and online communication with emphasis on the way organizations promote their products and images to their publics. The traits of leadership, crisis management, and ethics will be explored. Prerequisite: Sophomore standing. Credit 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shsu.edu/

Phone Number:

(936) 294-1111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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