MCM 380 - Broadcast & Cable Programming

Institution:

Sam Houston State University

Subject:

Description:

This course examines principles of audience analysis, program appeal, and targeted demographics. MCM 380 will also assess audience ratings and research, scheduling strategies, advertising influence, and mass media industry practices. Prerequisite: Junior standing. Credit 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shsu.edu/

Phone Number:

(936) 294-1111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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