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Course Criteria
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3.00 Credits
This course is organized around the ethical process of making informative andpersuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT 3342, but not both.
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3.00 Credits
A survey of the entire field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Research techniques, media selection, campaigns, production methods, and space buying are treated in survey style.
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3.00 Credits
An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchases of goods and services. The purchaser's psychological, economic, and sociocultural actions and reactions are stressed as they relate to a better understanding of consumption.
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3.00 Credits
Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant issues at each stage in the process and the role that generated data plays in aiding management decision making. Designing research studies, constructing questionnaires, choosing samples, analyzing research results, preparing reports, and improving the student's overall problem solving skills are stressed.
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3.00 Credits
Applies marketing concepts to objectives of nonprofit organizations. Specialattention is paid to fund raising, promotion, and strategic planning in the arts, education, and social issues.
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3.00 Credits
This course is designed to investigate the myriad of issues and ethical dilemmas facing the sports and fitness industry. Individuals will be challenged to examine personal values as they relate to sport and its application in our society.
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3.00 Credits
Specifically designed with a focus on professional selling and communication processes successful in the realm of sports products and services. Topics include presentation methods, persuasion, handling objections, finding solutions, developing relationships, and serving clients and customers. Case study, videotaped role playing, and professional interaction are key learning words. May receive credit for MKT 3310 or MKT 3342, but not both.
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1.00 Credits
In cooperation with Student Life's Baylor Rising Artist Network (BRAN), students participate in marketing Uproar Records (www.uproarrecords.com). Students obtain hands-on experience in evaluating, selecting, producing, recording, and marketing performing artists. Must be a marketing major in the Music Entertainment Marketing career track with senior standing.
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1.00 Credits
Internship in Professional Selling fulfilled in cooperation with a corporate partner in the area of sales; with the sponsoring company the student participates in formal sales training and education and directed activities in sales, promotion, and customer relationship management.
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3.00 Credits
This class focuses on an in-depth study of advanced selling and sales management issues including developing and maintaining long-term customer relationships, alternative strategies, international sales strategies, national account management, supply chain management, financial analysis and sales force ethics. Case study, videotaped role playing and professional speakers are used throughout the course.
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