MKT 3310 - Pro Selling/Communication

Institution:

Baylor University

Subject:

Description:

This course is organized around the ethical process of making informative andpersuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT 3342, but not both.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baylor.edu

Phone Number:

(254) 710-1011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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