MKT 4311 - Prof Selling/Communic Ii

Institution:

Baylor University

Subject:

Description:

This class focuses on an in-depth study of advanced selling and sales management issues including developing and maintaining long-term customer relationships, alternative strategies, international sales strategies, national account management, supply chain management, financial analysis and sales force ethics. Case study, videotaped role playing and professional speakers are used throughout the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baylor.edu

Phone Number:

(254) 710-1011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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