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MKT 3310: Seminar in Marketing
1.00 - 3.00 Credits
Northeastern State University
1-3 Hours. Special studies, research, and/or activities in marketing. Prerequisite: Consent of instructor. May be on campus or in field.
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MKT 3323: Consumer Behavior
3.00 Credits
Northeastern State University
3 Hours. Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services. Issues of ethics and global marketing are considered. Prerequisite: MKT 3213 and Junior standing.
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MKT 3453: Sales and Sales Management
3.00 Credits
Northeastern State University
3 Hours. Principles and techniques of personal selling are addressed. Management concepts including supervision, control of sales divisions, sales planning, research, motivation, compensation of salespersons, and ethical issues are discussed. Prerequisite: MKT 3213 and junior standing or above.
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MKT 3553: Inventory Management
3.00 Credits
Northeastern State University
3 Hours. Planning, implementing, and controlling replenishment systems and inventory levels to meet customer requirements at a profit. Prerequisite: MKT 3213.
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MKT 3663: Retail Management
3.00 Credits
Northeastern State University
3 Hours. Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored. Prerequisite: MKT 3213 and junior standing or above.
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MKT 3713: Textile and Apparel Evaluation
3.00 Credits
Northeastern State University
3 Hours. This course incorporates an industry approach to studying the relationship between textiles and ready to wear apparel, and the business of fashion. It includes terminology, a study of fibers, fabrics, materials, apparel production and quality standards, costing procedures, and ethical conduct.
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MKT 3723: Visual Merchandising
3.00 Credits
Northeastern State University
3 Hours. Study and application of techniques in displaying merchandise. Emphasis is placed on display fixtures, equipment, and techniques through supervised experience with merchandise form retail stores.
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MKT 4050: Marketing Study Tour
3.00 Credits
Northeastern State University
3 Hours. Tours to various businesses which may include: retail stores, manufacturing facilities, museums, marts, company headquarters and other sites related to marketing.
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MKT 4103: Marketing Analysis
3.00 Credits
Northeastern State University
3 Hours. A data analysis course designed to inform the student about contemporary analytical tools and models used in marketing decision making. Emphasis will be on the integration of specific marketing models and data analysis techniques used in marketing research, marketing pricing analysis, market structure and definition, market share estimation analysis, and sales and forecasting analysis. Prerequisite: MKT 3213, BADM 3933.
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MKT 4123: Marketing on the World Wide Web
3.00 Credits
Northeastern State University
3 Hours. This course provides an overview of Internet planning and the marketing mix from a strategic perspective. Marketing planning and implementation issues are incorporated throughout the course and include an introduction to the Internet, Internet user characteristics and behavior, and market segmentation. Prerequisite: MKT 3213.
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