MKT 4123 - Marketing on the World Wide Web

Institution:

Northeastern State University

Subject:

Description:

3 Hours. This course provides an overview of Internet planning and the marketing mix from a strategic perspective. Marketing planning and implementation issues are incorporated throughout the course and include an introduction to the Internet, Internet user characteristics and behavior, and market segmentation. Prerequisite: MKT 3213.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsuok.edu

Phone Number:

(918) 456-5511

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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