MKT 4103 - Marketing Analysis

Institution:

Northeastern State University

Subject:

Description:

3 Hours. A data analysis course designed to inform the student about contemporary analytical tools and models used in marketing decision making. Emphasis will be on the integration of specific marketing models and data analysis techniques used in marketing research, marketing pricing analysis, market structure and definition, market share estimation analysis, and sales and forecasting analysis. Prerequisite: MKT 3213, BADM 3933.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsuok.edu

Phone Number:

(918) 456-5511

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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