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Course Criteria
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3.00 Credits
Discussions covering the evolution of print and electronic media systems in general and their impact on different kinds of societies are the central focus of the course. Audience insights will be an important part of this exercise. Press freedom, a key component of many political systems, will also be evaluated. Students will be required to analyze media content and audience responses in research papers that address these issues. Some discussion of research methodology will therefore be conducted.
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3.00 Credits
Television is addressed as a cultural icon which, for better or for worse, influences the social, economic and political order in significant ways. The course examines ways in which institutional aspects of communication systems do this, especially in contemporary America. It also examines how reality is established on television and the impact of such realism on diverse audiences. Finally, using case studies, it addresses how new technological advances are redefining these sets of relationships.
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4.00 Credits
This course will examine photography as it pertains to journalism, publication and communication. The emphasis will be on using still images, individually and in groups to effectively and concisely communicate ideas, emotions and information. Students must have a working knowledge of the basic photographic process and of their photographic equipment as this class will assume that you already know how to prepare digital images. A digital camera, preferably with 3 or more megapixels of resolution, with the option for manual control will also be required. It is recommended that the camera have the ability to cover a range of focal lengths (either through zoom or a change of lenses). Some practical experience with photography would be helpful (i.e. yearbook, school newspaper, etc.) but is not required.
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4.00 Credits
In the United States, as in all other societies, ordinary people use the objects and symbols available to them to make sense of their lives. This course explores the ways in which different groups of Americans have produced and consumed a widely disseminated and widely shared culture since the mid- 19th century. Students will examine the theoretical debates that revolve around the concepts of popular culture, mass culture, high culture, and ideological hegemony. Using methods drawn from history and other disciplines, the course will examine different forms of popular culture including advertising, literature, sports, radio, television, comics, magazines, theater, and movies. A revised version of this course is offered for three credit hours as Communication 234. A student may receive credit for only one of these two courses. Also listed as English 244 and History 244.
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4.00 Credits
This course will introduce the student to how public relations function in corporations, government and other institutions and provide an overview of many facets of public relations: its history, development, practice, and application. We will also look at the process of public relations, including the planning, implementation, and evaluation of public relations campaigns, survey techniques, strategies, tactics used by public relations practitioners and analysis of case studies.
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3.00 Credits
This course is an overview of sports journalism and includes the study of story development from a single idea to a published story in the field of sport. This course examines the various elements necessary to bring a sporting event from the playing field to the public through the print media. Topics include types of print media, the role of sports department personnel, coverage of the sporting event, developing contracts, gaining access to sports figures, interviewing, and story development. The course focuses on developing effective writing skills by approaching sports writing as a process. Also listed as Writing 246.
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3.00 Credits
The course examines sports information from the perspective of the individuals who are responsible within the formal organization from the management of the relationship between the athletic activity and the media. Administration of the media relationship and roles of the Sports Information Director, Athletic Director, coaches, and owners of private athletic facilities are examined. Students will develop skills in writing news releases, conducting news conferences, developing publicity and advertising, and game management.
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4.00 Credits
In a world pervaded by communications technologies, many of our perceptions about current affairs, others, and social realities are based on the type of information provided to us by the media. One result of this situation is that we witness the rise of different trends of in and out of group consciousness. For the first time in the history of humankind, groups and individuals began to see themselves from outside as well as from inside. While many social groups have started to take a renewed pride in their social identity, other social groups exercised a feeling of guilt about past history, some took advanced steps in their pursuit for full equality. This course will initiate a critical exploration of representations and misrepresentations in the media of women, African-American, native-American, Hispanics, and other traditionally under represented groups.
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3.00 Credits
This course is designed to introduce students to the theory and application of creativity in advertising. Based on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this course moves through the creative process step by step, focusing first on the creative person, then on to strategy and problem solving. It covers a range of topics including the nature of creativity, the history of advertising creativity and the application of creative strategy to various media. Students will also learn how advertising is evolved and regulated and learn key social issues and consumer problems with advertising. The emphasis throughout the course is on developing good advertising based on solid strategic thinking, and students will be required to write, design and present original advertisements and critique various advertisements.
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3.00 Credits
Communication channels carry our symbolic universe, create our perceptions of reality, and act as sources of influence. This course will include an examination of international and national, as well as private and public channels of communication. The emphasis will be on the effects of changing communication patterns and strategies on family structures, institutional structures, personal identity, belief systems, and cultural values. The course will examine the reciprocal nature of communication and will stress the interplay between individuals and their cultures. Different countries and cultures will be the focus in different years the course will be offered.
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