Communication 245 - Public Relations

Institution:

Hiram College

Subject:

Description:

This course will introduce the student to how public relations function in corporations, government and other institutions and provide an overview of many facets of public relations: its history, development, practice, and application. We will also look at the process of public relations, including the planning, implementation, and evaluation of public relations campaigns, survey techniques, strategies, tactics used by public relations practitioners and analysis of case studies.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.HIRAM.EDU

Phone Number:

(330) 569-3211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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