Communication 249 - Principles of Advertising

Institution:

Hiram College

Subject:

Description:

This course is designed to introduce students to the theory and application of creativity in advertising. Based on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this course moves through the creative process step by step, focusing first on the creative person, then on to strategy and problem solving. It covers a range of topics including the nature of creativity, the history of advertising creativity and the application of creative strategy to various media. Students will also learn how advertising is evolved and regulated and learn key social issues and consumer problems with advertising. The emphasis throughout the course is on developing good advertising based on solid strategic thinking, and students will be required to write, design and present original advertisements and critique various advertisements.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.HIRAM.EDU

Phone Number:

(330) 569-3211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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