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Course Criteria
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3.00 Credits
This course focuses on message research, creation, delivery, and evaluation of the message’s effectiveness. One key element of this course is applying and evaluating the scholarship of message development and implementation using traditional and digital channels, such as print, broadcast, and social media, on stakeholder groups important to the organization. A second key element is researching, creating, field-testing, and implementing different messages with different audiences to develop and/or reinforce the measurement of message effectiveness, a key requirement in today’s communication practice.
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3.00 Credits
Based in the scholarship of issues and crisis management, this course prepares students to fulfill the vigilant communication role important to dealing with issues in a timely fashion to prevent crises, as well as managing and/or mitigating a crisis in its various stages.
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3.00 Credits
A core competency of strategic leadership is the ability to gather information, analyze and critically evaluate that information, and then use that information to make important decisions. In this course, students will learn to become effective consumers of research and data, as well as learn to use traditional methods of research and analysis, such as surveys, focus groups, field experiments, program evaluations, and descriptive and inferential statistics to evaluate organizations, communication strategies, products, services, processes, and performance. Special emphasis will be placed on the methods of research used in fields of Organizational Leadership and Strategic Communication. Cross-listed: See ORGL 520
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3.00 Credits
This course focuses on communication systems in world cultures with an emphasis on understanding the social, cultural, political, and economic effects on different systems. Students will also explore intercultural communication, and the challenges of communicating in a global environment.
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3.00 Credits
This course examines ethical decision making and issues in the organizational context using a framework that is empirically informed and consistent with best practices and regulations. Emphasis is placed on understanding how interpersonal and group relations and values impact individual and corporate responsibility and ethical issues in relation to internal and external stakeholders. Cross-listed: See ORGL 525
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3.00 Credits
This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems with the stakeholders upon whom the organization depends. The emphasis in this course is on understanding the best practice models through case studies, and students will have opportunities to develop strategy for a class client.
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3.00 Credits
This capstone experience course gives students the opportunity to use all of their previous coursework to develop, create, implement, and evaluate a communication campaign for a client/organization. Key elements of this course include the ability to apply theoretical concepts to a real-world situation, to negotiate and advise the client on best courses of action, and to experience how the professional communication world works.
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3.00 Credits
These courses are offered periodically based on the interests of our students and faculty. For more information and a listing of current offerings, please see additional descriptons at www.maryville.edu/specialstudies.
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3.00 Credits
These courses are offered periodically based on the interests of our students and faculty. For more information and a listing of current offerings, please see additional descriptons at www.maryville.edu/specialstudies.
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3.00 Credits
Students will choose between a thesis and a project. Thesis: Students completing a thesis will identify a topic on which to conduct original research with the goal of adding to the theoretical body of knowledge in strategic communication. Project: Students completing a project will use applied research and theory to construct a comprehensive plan to address a problem/opportunity in a selected setting, such as the student’s place of work or an organization or cause the student is interested in.
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