COMM 515 - Strategic Communication Channels And Messages

Institution:

Maryville University of Saint Louis

Subject:

Communication

Description:

This course focuses on message research, creation, delivery, and evaluation of the message’s effectiveness. One key element of this course is applying and evaluating the scholarship of message development and implementation using traditional and digital channels, such as print, broadcast, and social media, on stakeholder groups important to the organization. A second key element is researching, creating, field-testing, and implementing different messages with different audiences to develop and/or reinforce the measurement of message effectiveness, a key requirement in today’s communication practice.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryville.edu

Phone Number:

(800) 627-9855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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