COMM 563 - Strategic Communication Research & Strategy

Institution:

Maryville University of Saint Louis

Subject:

Communication

Description:

This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems with the stakeholders upon whom the organization depends. The emphasis in this course is on understanding the best practice models through case studies, and students will have opportunities to develop strategy for a class client.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryville.edu

Phone Number:

(800) 627-9855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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