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COMM 4191: READINGS IN COMMUNICATION
1.00 Credits
The University of Texas at Arlington
Readings addressing contemporary issues in communication. Proficiency in writing and research skills emphasized. Primarily for Communications majors. Prerequisite: 90 or more hours earned; 12 hours of 3000/4000 level in the department.
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COMM 4191 - READINGS IN COMMUNICATION
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COMM 4300: COMMUNICATION RESEARCH
3.00 Credits
The University of Texas at Arlington
Introduction to communication research, design, and methodology. Readings and criticism in interpersonal, public address, and mass communication research; project required. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4300 - COMMUNICATION RESEARCH
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COMM 4305: COMMUNICATION & SOCIETY
3.00 Credits
The University of Texas at Arlington
Readings and analysis of the role of communication in modern society; its impact on contemporary social, cultural, political, and intellectual trends. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4305 - COMMUNICATION & SOCIETY
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COMM 4318: MEDIA SALES AND PROMOTION
3.00 Credits
The University of Texas at Arlington
Study of broadcast rating services and terminology used to determine the audience of a particular radio or television operation. Demonstrates the importance of sales skills needed in the media, and the importance of account executives to radio and television stations. Emphasizes positioning media among competitors with respect to promotional and marketing plans designed to build and maintain an audience. Relationship of media ratings to programming and sales. Credit will not be granted for both BCMN 3318 and COMM 4318. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4318 - MEDIA SALES AND PROMOTION
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COMM 4325: COMMUNICATION HISTORY
3.00 Credits
The University of Texas at Arlington
Evolution and trends in forms of human communication; development of symbols and media technology with attention to their effects on society. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4325 - COMMUNICATION HISTORY
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COMM 4330: POLITICAL COMMUNICATION
3.00 Credits
The University of Texas at Arlington
Communication theories, principles, and strategies in modern political campaigns and events. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4330 - POLITICAL COMMUNICATION
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COMM 4335: INTERCULTURAL COMMUNICATION
3.00 Credits
The University of Texas at Arlington
Examination of verbal and nonverbal barriers to effective intercultural communication such as ethnocentrism, stereotyping, prejudice, racism, proxemics, kinesics, haptics, and chronemics. Developing effective communication in intercultural contexts. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4340: CORPORATE COMMUNICATION
3.00 Credits
The University of Texas at Arlington
Examines organizational communication strategies with special emphasis on how communication affects corporate constituencies. Corporate image and identity are linked to corporate advertising, press releases, financial communication, internal communication and crisis communication. Prerequisite: COMM 2315 and 60 hours earned.
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COMM 4340 - CORPORATE COMMUNICATION
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COMM 4360: EMERGING MEDIA STRATEGY
3.00 Credits
The University of Texas at Arlington
Branding strategy for creating an effective professional presence across multiple communication platforms. Prerequisites: BCMN 2370, PREL 3320, COMM 3303, CTEC 2350, or permission of the Department.
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COMM 4360 - EMERGING MEDIA STRATEGY
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COMM 4391: CONFERENCE COURSE
3.00 Credits
The University of Texas at Arlington
Topic assigned on an individual basis, covering individual research or study in the designated areas. May be repeated when topic changes, for a maximum of six credit hours. Prerequisite: COMM 2315 and 60 or more hours earned, and permission.
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COMM 4391 - CONFERENCE COURSE
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