COMM 4318 - MEDIA SALES AND PROMOTION

Institution:

The University of Texas at Arlington

Subject:

Communication

Description:

Study of broadcast rating services and terminology used to determine the audience of a particular radio or television operation. Demonstrates the importance of sales skills needed in the media, and the importance of account executives to radio and television stations. Emphasizes positioning media among competitors with respect to promotional and marketing plans designed to build and maintain an audience. Relationship of media ratings to programming and sales. Credit will not be granted for both BCMN 3318 and COMM 4318. Prerequisite: COMM 2315 and 60 hours earned.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTA.EDU

Phone Number:

(817) 272-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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