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  • COMM 523: Field Methods in Communication Research

    3.00 Credits
    University of Pennsylvania

    Sender. This course is designed to introduce graduate students in the social sciences to ethnography as a formal research method, drawing on case studies, "how to" materials, and writings from a variety of disciplines. We will focus on the theory, logic, and practice of fieldwork, specific methodological and ethical issues associated with studying people at first-hand, and current debates about what constitutes the bounds and limits of the ethnographic enterprise more generally. This course presumes some introductory undergraduate training in qualitative methods.
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  • COMM 524: Introduction to Statistical Analysis

    3.00 Credits
    University of Pennsylvania

    Hennessy. This course is designed for students with no previous statistical experience or past courses. It starts with descriptive statistics, graphs, and plots, covers probability and confidence intervals, and ends up with bivariate regression and measures of association for tables. The course is "hands-on" using Stata, a personal computer program. Politics and the Media. (M) Delli Carpini. Fulfills ASC Influence Distribution. An examination of theory and research regarding the role of mass communication in the political process. Topics will include: the development of the field; the role of communication in campaigns and elections; the impact ofcommunication on alternative forms of civic and political engagement; the role of communication in the policy-making process; new media and the political process; and issues of media regulation.
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  • COMM 530: Advertising and Society

    3.00 Credits
    University of Pennsylvania

    Turow. Fulfills ASC Institutions Distribution. Advertising and Society will explore the development of the advertising industry in the U.S., the relationship between the advertising industry and the U.S. mass media, and historical as well as contemporary discussions of advertising's social and cultural roles.
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  • COMM 539: Journalism and the Academy

    3.00 Credits
    University of Pennsylvania

    Zelizer. Fulfills ASC Culture Distribution. Contemporary journalism remains one of the most studied yet unexplained agents of reality construction. This course tracks theories of journalism across academic disciplines, exploring what is common and disparate about the varied perspectives they invoke. Topics include the development of journalism as a field of academic inquiry, histories of news, organizational research on the newsroom, narrative and discourse analytic work on news-texts, and recent work in cultural studies.
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  • COMM 545: Children and Media

    3.00 Credits
    University of Pennsylvania

    Linebarger. Fulfills ASC Influence Distribution. This course will explore the nature of television and new technologies and investigate how these technologies influence children and families. Course content will be approached from both an industry perspective as well as a social scientific perspective. That is, we will explore the child audience as present consumers, as influencers of purchasing decisions, and as future consumers. We will examine how marketers target the child audience. From a researcher's perspective, we will examine the history of children's media use, the effects of television on children, children's cognitive and emotional interactions with television, and the design of educational TV programs and media products. Current social policy concerns will also be addressed.
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  • COMM 550: Mass Media Industries

    3.00 Credits
    University of Pennsylvania

    Turow. Fulfills ASC Institutions Requirement. Through theoretical readings and case studies, this course will provide an introduction to the study of media institutions from the standpoint of business processes, legal frameworks, and public policies. The first part of the course will sketch the history of major US media and present conceptual frameworks for understanding industrial, legal and policy approaches to US media institutions. Part 2 will explore key contemporary industrial, legal and policy issues relating to particular US media industries. Part 3 of the course will use case studies to apply and deepen understanding of the frameworks and issues.
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  • COMM 555: Social Networks

    3.00 Credits
    University of Pennsylvania

    Hampton. Fulfills ASC Influence Distribution. This course is a non-mathematical introduction to the social network perspective. The social network approach is the study of the relations linking persons, organizations, interest groups, states, etc. Network analysis examines how the structure of social relations allocates resources, constrains behavior, and channels social change. Participants in this course will discuss the application of classical and contemporary theories and methods of network analysis to sociological questions. Topics include community, social capital, the flow of information and resources, and computer networks as social networks.
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  • COMM 562: Fundamentals of Visual Communication

    3.00 Credits
    University of Pennsylvania

    Messaris. Fulfills ASC Culture or Influence Distribution. Introduction to the study of picture-based media: film, television, web, print, and other images. Theory and research on visual culture, visual "literacy," and visual persuasion.
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  • COMM 566: New Media and Society

    3.00 Credits
    University of Pennsylvania

    Hampton. Fulfills ASC Influence Distribution. This seminar provides an overview of recent research on how "new media," such as the Internet and mobile phones, influence community, social relationships, and public and private spaces. This subject is heavily weighted towards the evaluation of empirical work, the study of social networks, and research that address sociological research questions. Examples of questions that will be explored in this course include: Will new media replace existing forms of communication, such as face-to-face and telephone contact Does the use of mobile information and communication technologies (ICTs) increase privatism Are people cut off from their social networks as a result of in-home computer and Internet use Will public participation and civil society atrophy as a result of new media use
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  • COMM 575: Social Psychology of Communication

    3.00 Credits
    University of Pennsylvania

    Cappella. Fulfills ASC Influence Distribution. Contributions of social psychology to understanding communication social cognition; persuasive communications; attitude formation and change; face-to-face interactions and small group situations; strategies of attributional and communicative interpretation; mass communication effects; social influence and networks.
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