COMM 545 - Children and Media

Institution:

University of Pennsylvania

Subject:

Description:

Linebarger. Fulfills ASC Influence Distribution. This course will explore the nature of television and new technologies and investigate how these technologies influence children and families. Course content will be approached from both an industry perspective as well as a social scientific perspective. That is, we will explore the child audience as present consumers, as influencers of purchasing decisions, and as future consumers. We will examine how marketers target the child audience. From a researcher's perspective, we will examine the history of children's media use, the effects of television on children, children's cognitive and emotional interactions with television, and the design of educational TV programs and media products. Current social policy concerns will also be addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upenn.edu

Phone Number:

(215) 898-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.