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  • 3.00 Credits

    3 Credits This course will focus on the study of the Internet, how it works, and how it can be used in marketing. Students will develop useful marketing plans that incorporate the Internet, and explore use of the Internet for customer contact, customer service, order taking, and market research. Prerequisites: BA 360
  • 3.00 Credits

    3 Credits This course examines the ingredients necessary for the development and implementation of an international marketing program. Key elements examined include the similarities and differences in customer product preference, strategic planning, cultural sensitivity, economic and financial considerations, legal issues, and political conditions. Prerequisites: BA 360
  • 3.00 Credits

    3 Credits Focusing on theoretical and practical aspects of organizational and personnel activities, this course examines key topics such as human resource planning, recruiting, selecting, orienting, training, and evaluating employees. A major portion of the course will focus on how these topics relate to state and federal laws. Relevant human resource problems and issues will be examined. Prerequisites: BA 101, BA/ECN 203
  • 3.00 Credits

    3 Credits The focus of this course is to examine the international environment from a managerial perspective. Taking into consideration international business concepts, marketing and strategies, students analyze and make recommendations. Emphasis is given to case studies, group activities, and presentations. Prerequisites: BA 331
  • 1.00 Credits

    1 Credit Business seminars are available primarily as electives focusing on (a) today's business community and (b) development of business technology skills. They are designed to strengthen a student's business concentration. The seminars are usually offered on weekends and/or in the evenings. Topics have included marketing solutions, the multicultural work force, interviewing techniques, and conflict resolution. The seminars are usually offered on a ""pass"" or ""no pass"" basis, and require the completion of at least one project for evaluation. Note: May be repeated for credit in accordance with the Seminar policy found in the course catalog.
  • 2.00 Credits

    2 Credits Approximately 30% of today's organizations are considered nonprofit. While many concepts and practices are similar to private-sector organizations, being a nonprofit also creates many differences. This course introduces key elements of nonprofit management activities. Focus is given to development of needs assessments, program evaluation, program strategies, long- and short-term planning, goal setting, recruitment and training, motivation and supervision. Note: Cross-listed as SCW 452 Prerequisite: BA 101
  • 2.00 Credits

    2 Credits This course investigates the concepts of grants, investigating grant opportunities, research for grant development, writing grants, receiving and managing grants. Emphasis is also given to skills required for direct solicitation fundraising programs, such as annual fund drives, special events, phone-a-thons, direct mail campaigns and planned giving activities. Students will learn to conduct donor/prospect research and make effective appeals to donors, develop fundraising plans and design positive promotional materials. Note: Cross-listed as SCW 453 Prerequisite: BA 101
  • 3.00 Credits

    3 Credits This course is designed as a "hand-on" introduction to risk analysis or the systematic evaluation of decision problems involving uncertainty. It is intended to enhance the student's ability to solve complex management problems and to make decisions under conditions of uncertainty, competing objectives, and complicated constraints through the use of formal modeling and quantitative analysis techniques. A key element of this course is the use of microcomputers and commercially available software as tools for performing quantitative risk analysis. Prerequisites: BA 247 Note: Cross-listed as ENV 422/555
  • 3.00 Credits

    3 Credits Special attention is given to characteristics of leaders and how they operate ethically within the organizations they lead as well as how leaders interact with society in terms of corporate responsibility. Classical leadership approaches typically practiced in the United States are examined and compared to emerging new leadership practices. Students will gain insights into various models for understanding culture and the impact culture has on determining leadership styles. The course closely examines values, abilities, skills, and personality traits and the importance of using power in appropriate ways to influence others. Prerequisites: Senior status and currently in last year of Business program
  • 3.00 Credits

    3 Credits This is a dynamic course bringing together the elements studied in various business classes, such as finance, economics, management, and marketing. Relying largely on case studies, this approach allows students to compare their operational skills with those of professional managers from different industries. Prerequisites: Senior status and currently in last year of Business program
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