BA 366 - Global Marketing

Institution:

Concordia University-Portland (Closed)

Subject:

Description:

3 Credits This course examines the ingredients necessary for the development and implementation of an international marketing program. Key elements examined include the similarities and differences in customer product preference, strategic planning, cultural sensitivity, economic and financial considerations, legal issues, and political conditions. Prerequisites: BA 360

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cu-portland.edu

Phone Number:

(503) 288-9371

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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