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Course Criteria
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3.00 Credits
This course examines issues of quality management, including planning and organizing for quality improvement, cost of quality, customer and vendor relations, process control, quality control, purchasing and inventory management, and management of the continuous improvement process. Concepts relevant to both manufacturing and service operations are presented. Class 3. Prerequisite: BMGT 4303. (Spring, Odd years)
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3.00 Credits
This course presents principles and methods for planning and controlling projects, including project plan development, resource planning and scheduling, and project monitoring and control. The utilization of computerized project management software and related methods are included in this course. Class 3. Prerequisites: BMGT 4303 and COSC 1101. (Spring, Even years)
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3.00 Credits
This course presents the topic of change as an organizational element that can be strategically managed. Using the case study method, students learn to identify and modify the dynamics of employee behavior in ambiguous situations to help achieve organizational goals. Class 3. Prerequisite: BMGT 3313. (Spring, Even years)
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3.00 Credits
The student receives career preparation by observing, planning, directing, and evaluating applied management through a supervised work experience. Experiences and observations of the work process are discussed and applied. Class 3. Prerequisites: BMGT 3313 and Consent of Instructor. (On Demand)
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1.00 - 4.00 Credits
A one-to-four credit hour course to be utilized for seminars, special lectures in topics not offered in the catalog, and as a mechanism for developing new courses. Subjects offered under this number may include any area in the field of management. This course may be taken more than one time when the topics are different. Class 1-4. Prerequisites: BMGT 3313 and Consent of Instructor.
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3.00 Credits
An introduction to different approaches and philosophies of advertising: scientific, or numbers oriented; strategic, or problem/solution oriented; and artistic, or aesthetically oriented; with the processes of quantitative, strategic, and aesthetic solutions facilitating planning and production of advertising campaigns. Class 3. Prerequisite: BMKT 2503. (Fall, Odd years)
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3.00 Credits
A practical approach to learning the art of obtaining favorable publicity for a company, and the building of a company image through various proven quantitative and qualitative tools. Class 3. Prerequisite: BMKT 2503. (Spring, Odd years)
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3.00 Credits
An analysis of psychological, sociological, and cultural aspects of human behavior affecting consumers' actions in the market place The stages in the consumer buying decision process are analyzed as well as the adoption and diffusion process for new products. The current development of relationship marketing and the use of the Internet for electronic commerce are also studied. Class 3. Prerequisite: BMKT 2503. (Fall, Even years)
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3.00 Credits
An analysis of the strategies to participate competitively in the global marketing environment. This includes an analysis of the elements of an import-export operation, a multinational company, all the way to a geocentrically oriented global marketing operation. Special attention is given to cross-cultural requirements from the design of products (goods and services) to promotion, advertising, sales, and servicing. Class 3. Prerequisites: BMKT 2503 and BUSI 4313. (Fall, Odd years)
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3.00 Credits
An analysis of the organization and administration of sales departments, including recruiting, selection, training, motivating, compensating, supervising, and controlling the sales force. Current marketing and sales management concepts and relationships are studied with an emphasis on the management of selling activities and the outside sales force as one major phase of marketing management. Special attention is given to sales forecasting and the decision making process for sales executives. Class 3. Prerequisite: BMKT 2503. (Spring, Even years)
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