BMKT 4403 - Sales Management

Institution:

LeTourneau University

Subject:

Description:

An analysis of the organization and administration of sales departments, including recruiting, selection, training, motivating, compensating, supervising, and controlling the sales force. Current marketing and sales management concepts and relationships are studied with an emphasis on the management of selling activities and the outside sales force as one major phase of marketing management. Special attention is given to sales forecasting and the decision making process for sales executives. Class 3. Prerequisite: BMKT 2503. (Spring, Even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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