BMKT 4303 - International Marketing

Institution:

LeTourneau University

Subject:

Description:

An analysis of the strategies to participate competitively in the global marketing environment. This includes an analysis of the elements of an import-export operation, a multinational company, all the way to a geocentrically oriented global marketing operation. Special attention is given to cross-cultural requirements from the design of products (goods and services) to promotion, advertising, sales, and servicing. Class 3. Prerequisites: BMKT 2503 and BUSI 4313. (Fall, Odd years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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