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MKT 4305: CONSUMER BEHAVIOR
3.00 Credits
University of Houston-Downtown
Fundamental behavioral concepts applied to understanding consumer behavior. Topics include decision-making, learning, motivation, psychology, culture, and attitude formation as it applies to consumption behaviors.
Corequisite:
BA 3300 and MKT 3301
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MKT 4306: MARKETING RESEARCH
3.00 Credits
University of Houston-Downtown
Marketing research supports marketing programs by providing information that describes and predicts market behavior. The marketing research process includes problem formulation, research design, data collection, data analysis and report writing. All aspects of marketing research are covered in this course with particular emphasis placed on research designs that will support decision-making.
Corequisite:
BA 3300, STAT 3309 and MKT 3301 or departmental approval
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MKT 4308: EXPORTING & IMPORTING
3.00 Credits
University of Houston-Downtown
Accessing global markets is the focus of this course. Strategies and practices for entering and expanding foreign markets require consideration of cultural, political, business and legal customs. Learning the procedures and marketing practices needed to establish an export/import business is emphasized.
Corequisite:
BA 3300 and MKT 3301 or departmental approval
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MKT 4309: MARKETING MANAGEMENT& STRATEGY
3.00 Credits
University of Houston-Downtown
Covers marketing, planning, strategy and management. A review of basic marketing principles and tools for analyzing marketing problems. The core of the course involves the analysis of cases to develop marketing strategies and plans.
Corequisite:
BA 3300 and 9 hours of Marketing or departmental approval
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MKT 4310: SEMINAR IN RETAIL STRATEGY
3.00 Credits
University of Houston-Downtown
The capstone course for the minor in retail management. Emphasizes strategy and management of retail outlets including current issues in retailing. May include cases, simulations, and advanced analytical techniques.
Corequisite:
BA 3300, MGT 3301, MKT 3301, and an additional 3 hrs in MGT or MKT
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MKT 4380: FIELD EXPERIENCE IN MARKETING
3.00 Credits
University of Houston-Downtown
For more information and qualifications see Field Experience in the College of Business section of this catalog and/or the department chair for your declared major.
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MKT 4390: SPECIAL TOPICS IN MARKETING
3.00 Credits
University of Houston-Downtown
Intensive study of one or more major topics in marketing, especially with respect to a new or emerging area.
Corequisite:
Approval of department chair
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MSCI 1125: BEGINNING PHYSICAL TRAINING I
1.00 Credits
University of Houston-Downtown
Open to all students. Utilizes Army fitness techniques; develops strength, flexibility and endurance; develops self-confidence through leadership training and physical activities. 3 additional laboratory or activity hours per week.
Corequisite:
Cadet Command Form 3425 must be on file prior to the first day of class
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MSCI 1126: BEGINNING PHYSICAL TRAINING II
1.00 Credits
University of Houston-Downtown
Open to all students. Continuation of MSCI 1125. 3 additional laboratory or activity hours per week.
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MSCI 1131: PHYSICAL READINESS TRAINING
1.00 Credits
University of Houston-Downtown
Physically demanding. Develops improved strength and stamina utilizing Army fitness techniques. Cadet Command Form 3425 must be on file prior to the first day of class. 6 additional laboratory or activity hours per week.
Corequisite:
Must be ROTC cadet and have completed MSCI 1126
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