MKT 4306 - MARKETING RESEARCH

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Marketing research supports marketing programs by providing information that describes and predicts market behavior. The marketing research process includes problem formulation, research design, data collection, data analysis and report writing. All aspects of marketing research are covered in this course with particular emphasis placed on research designs that will support decision-making.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

BA 3300, STAT 3309 and MKT 3301 or departmental approval

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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