MKT 4308 - EXPORTING & IMPORTING

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Accessing global markets is the focus of this course. Strategies and practices for entering and expanding foreign markets require consideration of cultural, political, business and legal customs. Learning the procedures and marketing practices needed to establish an export/import business is emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

BA 3300 and MKT 3301 or departmental approval

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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