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Course Criteria
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3.00 Credits
Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution and the determination of marketing objectives within the framework of the marketing system and available markets. BA 3300 may be waived upon completion of HUM 3310 or CJ 3300.
Corequisite:
Completion of the common core plus 18 additional hours and completion of, or enrollment in, BA 3300
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3.00 Credits
A development of the selling skills knowledge and technique required for effective consumer and industry selling. Emphasis is placed on learning and using prospecting skills, assessing customer needs, building reports , establishing benefit connections, handling objections and closing techniques to build long-term relationships.
Corequisite:
Completion of the common core plus 18 additional hours; and completion of, or enrollment in, BA 3300 or department approval
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3.00 Credits
Industrial or business marketing focuses on those activities that facilitate exchanges of products and services among businesses. Business markets differ from consumer markets in distinct ways that require different marketing practices. This course explores the application of marketing principles such as segmentation, positioning, promotion, distribution, pricing and product development to industrial and business markets.
Corequisite:
MKT 3301 or departmental approval and completion of, or enrollment in, BA 3300
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3.00 Credits
An examination of the problems, systems, procedures and general environment of international marketing, including differences in cultural and marketing practices among nations.
Corequisite:
MKT 3301 and completion of, or enrollment in, BA 3300
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3.00 Credits
An in-depth study of the interrelationships among the elements of the promotional mix: advertising, personal selling, sales promotion and publicity.
Corequisite:
MKT 3301 or departmental approval and completion of, or enrollment in, BA 3300
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3.00 Credits
Design, implementation and management of marketing channels. Topics include market segmentation for channel design, channel structure and flows, channel integration, alliances, and legal constraints, performance measurement, channel institutions, and the role of logistics and supply chain management in marketing channels.
Corequisite:
MKT 3301 and completion of, or enrollment in, BA 3300
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3.00 Credits
Overview of the retailing industry and the nature and functions of retail organizations. Special emphasis is placed on the managerial aspects of retailing including product and site selection, store operations, and the development of the store image.
Corequisite:
BA 3300, MKT 3301
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3.00 Credits
Selected topics in marketing; intensive individual study under the guidance of a member of the marketing faculty.
Corequisite:
Approval of department chair and dean
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3.00 Credits
Covers the principles for understanding and implementing marketing programs via the Internet. A framework for developing, and the tools for implementing, Internet marketing plans are presented. All aspects of the marketing mix and online buying behavior are addressed.
Corequisite:
BA 3300 and MKT 3301
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3.00 Credits
The overall logistics process for time and place utility of products. Topics include customer accommodation distribution strategy; planning and scheduling; inventory, packaging and storage strategy and management; transportation infrastructure and regulation; transportation management; logistics network integration and system design processes; organization and relationship management; and performance and financial assessment. Cross-listed as SCM 4307. Credit may not be earned for both.
Corequisite:
BA 3300, MGT 3308, or MKT 3301, or instructor approval
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