MKT 3330 - RETAIL MANAGEMENT

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Overview of the retailing industry and the nature and functions of retail organizations. Special emphasis is placed on the managerial aspects of retailing including product and site selection, store operations, and the development of the store image.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

BA 3300, MKT 3301

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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