MKT 3303 - BUSINESS MARKETING

Institution:

University of Houston-Downtown

Subject:

Marketing

Description:

Industrial or business marketing focuses on those activities that facilitate exchanges of products and services among businesses. Business markets differ from consumer markets in distinct ways that require different marketing practices. This course explores the application of marketing principles such as segmentation, positioning, promotion, distribution, pricing and product development to industrial and business markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

MKT 3301 or departmental approval and completion of, or enrollment in, BA 3300

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uhd.edu

Phone Number:

(713) 221-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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