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MKT 3643: Promotional Strategies
3.00 Credits
Southeastern Oklahoma State University
Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Emphasis on creating, executing, and evaluating promotional programs. (Prerequisite: MKT 3233)
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MKT 4243: Sales And Sales Management
3.00 Credits
Southeastern Oklahoma State University
Focuses on interpersonal communications between buyers and sellers and the management of the sales force. Topics covered include personal sales presentations and hiring, training, motivating, supervising, and evaluating sales representatives. (Prerequisite: MKT 3233)
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MKT 4333: Marketing Research
3.00 Credits
Southeastern Oklahoma State University
The role of research in the marketing management decision making process. This project based course examines various methods of data gathering techniques along with quantitative and qualitative methods of data analysis. (Prerequisites: ECON 2633 and MKT 3233)
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MKT 4453: Marketing Logistics
3.00 Credits
Southeastern Oklahoma State University
Integrates the activities of order processing, information flow, materials management, distribution, marketing, and finance. Views the management of logistics from a marketing perspective. (Prerequisites: MNGT 3113 and MKT 3233)
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MKT 4643: Marketing Management
3.00 Credits
Southeastern Oklahoma State University
Analysis of the appropriate management of marketing program objectives. Integrates product, promotion, pricing, and distribution concepts into marketing strategy development, implementation, and control. (Prerequites: MKT 3233, MKT 4333)
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MKT 4653: Contemporary Issues In Marketing
3.00 Credits
Southeastern Oklahoma State University
Analysis of current issues and trends in the field of marketing. Topics selected for emphasis will vary as contemporary issues change. (Prerequisite: MKT 3233)
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MKT 4950: Marketing Internship
3.00 Credits
Southeastern Oklahoma State University
Supervised professional level marketing assignment with a business firm, government agency, or nonprofit organization. (Prerequisite: departmental approval)
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MKT 4960: Directed Reading
3.00 Credits
Southeastern Oklahoma State University
Individualized literature study selected in consultation with the professor.
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MKT 4970: Special Studies
3.00 Credits
Southeastern Oklahoma State University
Individualized project selected in consultation with professor.
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MKT 4980: Seminar
3.00 Credits
Southeastern Oklahoma State University
Small group study of topic announced in the Schedule of Classes.
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