MKT 4333 - Marketing Research

Institution:

Southeastern Oklahoma State University

Subject:

Description:

The role of research in the marketing management decision making process. This project based course examines various methods of data gathering techniques along with quantitative and qualitative methods of data analysis. (Prerequisites: ECON 2633 and MKT 3233)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.se.edu

Phone Number:

(580) 745-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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