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BUS 370: PRIN OF MARKETING
3.00 Credits
Wayne State College
Prerequisite: Junior Standing. A study of the distribution of manufactured goods, the field of marketing, people as markets, classification of goods, markets and services, wholesale, manufacturer¿s selling policies, marketing research, and trends in marketing.
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BUS 370 - PRIN OF MARKETING
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BUS 372: SELLING & SALES MGT
3.00 Credits
Wayne State College
Prerequisite: BUS 0370. An examination of sales as a career and the practical application of the principles and practices of professional selling. Topics include an examination of the sales executive¿s role as a participant in the marketing management team; the sales executive¿s duties and responsibilities; and the planning and implementation of sales and marketing programs.
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BUS 372 - SELLING & SALES MGT
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BUS 374: ADVERTISING/INTEGRATED MARKETING
3.00 Credits
Wayne State College
Prerequisite: BUS 0370. A study of advertising as a communications strategy and a function of marketing. Focus is on consumer psychology and the various media approaches to advertising and promotion.
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BUS 374 - ADVERTISING/INTEGRATED MARKETING
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BUS 391: SPECIAL PROJECT
1.00 - 3.00 Credits
Wayne State College
No course description available.
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BUS 391 - SPECIAL PROJECT
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BUS 394: BUSINESS CO-OP EDUCATION
1.00 - 12.00 Credits
Wayne State College
No course description available.
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BUS 394 - BUSINESS CO-OP EDUCATION
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BUS 395: INDEPENDENT STUDY
1.00 - 3.00 Credits
Wayne State College
No course description available.
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BUS 395 - INDEPENDENT STUDY
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BUS 396: SPECIAL COURSE
1.00 - 12.00 Credits
Wayne State College
No course description available.
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BUS 396 - SPECIAL COURSE
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BUS 397: BUSINESS INTERNSHIP
1.00 - 12.00 Credits
Wayne State College
No course description available.
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BUS 397 - BUSINESS INTERNSHIP
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BUS 399: INTERNATIONAL STUDY
1.00 - 12.00 Credits
Wayne State College
Prerequisite: Approval of the department chair.
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BUS 399 - INTERNATIONAL STUDY
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BUS 408: BUSINESS ETHICS
3.00 Credits
Wayne State College
Prerequisite: Junior Standing. This course will examine theoretical structures that shape or influence Western thought and review specific professional codes of ethics relevant to business majors. Students will learn a decision-making framework for examining and articulating well-reasoned positions on ethical issues in business.
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BUS 408 - BUSINESS ETHICS
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