BUS 374 - ADVERTISING/INTEGRATED MARKETING

Institution:

Wayne State College

Subject:

Business

Description:

Prerequisite: BUS 0370. A study of advertising as a communications strategy and a function of marketing. Focus is on consumer psychology and the various media approaches to advertising and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wsc.edu

Phone Number:

(402) 375-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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