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  • MIS 3100: Management Information Systems

    3.00 Credits
    Rockhurst University

    This course provides an historical and evolutionary introduction to management information systems, what they are, how they affect the organization and its employees, and how they can make businesses more competitive and efficient. Managing information requires understanding, designing, and controlling the information processing activities of an organization. This course focuses on the management of information and how firms (a) gather, (b) represent, (c) process, and (d) distribute information and knowledge to employees and customers. A sample of the topics covered in the course includes business intelligence, knowledge management, knowledge-worker productivity, data modeling, and group decision support systems. Prerequisites: BUS 1800 or equivalent.
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  • MIS 3110: Database Management

    3.00 Credits
    Rockhurst University

    This course covers the design and implementation of database management systems (DBMS). Topics addressed in this course include: database design methodologies; data modeling tools and techiniques; database models including relational, hierarchical, networked and object oriented designs. Prerequisites: BUS 1800 or equivalent, CS 1110/1120, and MIS 3100.
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  • MIS 3120: Networking and Telecommunications

    3.00 Credits
    Rockhurst University

    This course covers data communications and networking requirements including networking and telecommunicatoins technologies hardware and software. Emphasis is placed on analysis and design of networking applications in organizations. Management of telecommunications networks, cost-benefit analysis, and evaluation of connectivity options are also covered. Prerequisites: BUS 1800 or equilvalent, CS 1100/1120, and MIS 3100.
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  • MIS 4110: System Analysis and Design

    3.00 Credits
    Rockhurst University

    This course provides an understanding of information systems development and modification processes emphasizing effective communication and cooperation among users, developers and sponsors. The course focuses on effective and efficient management of enterprise-level information systems. The student is introduced to project managment tools and technologies. Prerequisites: BUS 1800 or equivalent, CS 1110/1120, MIS 3100, and junior standing.
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  • MIS 4900: Management Information Systems Senior Capstone Project

    3.00 Credits
    Rockhurst University

    Students in the senior project course will conceive, research, specify, design and implement a significant project in management information systems. Projects will be of practical interest to real clients and will be presented to external evaluators for approval as requirement of the class. Prerequisite: MIS 4110, senior standing, and instructor approval.
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  • MK 3000: Principles of Marketing

    3.00 Credits
    Rockhurst University

    This course briefly covers all the aspects of marketing that are covered in depth in the subsequent marketing courses. The student is introduced to marketing's 4Ps (Product, Price, Promotion, and Physical Distribution) something that everyone needs to know, no matter the career choice made. In this course you will learn the essential marketing vocabulary, basic principles and concepts, and how to use these principles when running your own business or working in an organization. The text is very important in this course and the student's learning is aided through the use of videos, presentations, class activities and discussions. Prerequisite: junior standing.
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  • MK 3200: Consumer Behavior

    3.00 Credits
    Rockhurst University

    This course is an application of behavioral scientist research into the field of marketing. Research conducted by psychologist, sociologists, social psychologists, economists, cultural anthropologists and other behavioral scientists are use to help us solve marketing problems. Students will learn why they tend to buy the products and services they do; and, how marketing practitioners can anticipate and predict buying behavior. In this course students give oral presentations, participate in team discussions, write short papers, do some critical thinking and view videos that demonstrate the application of marketing principles. Prerequisite: MK 3000 and junior standing.
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  • MK 3350: International Marketing

    3.00 Credits
    Rockhurst University

    This course addresses the global issues that impact concepts relevant to companies engaging the international marketplace. It introduces the student to the cultural, economic, geographic, political and legal issues that affect the where, when and how to enter foreign markets. The course uses contemporary materials to expand beyond the text and bring real life problems and solutions into the classroom for student discussion. Prerequisite: BUS 3350 and MK 3000.
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  • MK 4100: Marketing Research

    3.00 Credits
    Rockhurst University

    A thorough study of the various types of market research. Problems related to planning research, gathering and summarizing data and interpreting the findings are discussed and analyzed. The emphasis is on the practical use of market research in making market decisions. Actual market research projects are used to further this process. Prerequisites: MK 3000, BUS 2200 and senior standing.
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  • MK 4400: Personal Selling and Sales Management

    3.00 Credits
    Rockhurst University

    Assess your own behavioral style and how to adjust it in order to influence others to accept your ideas. Learn the different ways of attracting and retaining customers. Discover how to obtain information from potential customers and use it to create a persuasive and dynamic sales presentation. Use the spin technique so that your customers handle their own objections and close their own sales. This is an experientially based course designed to improve all of your selling skills. Prerequisite: MK 3000 and senior standing.
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