MK 4100 - Marketing Research

Institution:

Rockhurst University

Subject:

Description:

A thorough study of the various types of market research. Problems related to planning research, gathering and summarizing data and interpreting the findings are discussed and analyzed. The emphasis is on the practical use of market research in making market decisions. Actual market research projects are used to further this process. Prerequisites: MK 3000, BUS 2200 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockhurst.edu

Phone Number:

(816) 501-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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