MK 4400 - Personal Selling and Sales Management

Institution:

Rockhurst University

Subject:

Description:

Assess your own behavioral style and how to adjust it in order to influence others to accept your ideas. Learn the different ways of attracting and retaining customers. Discover how to obtain information from potential customers and use it to create a persuasive and dynamic sales presentation. Use the spin technique so that your customers handle their own objections and close their own sales. This is an experientially based course designed to improve all of your selling skills. Prerequisite: MK 3000 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockhurst.edu

Phone Number:

(816) 501-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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