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MKTG 3200: Buyer Behavior
3.00 Credits
University of Colorado Denver
Focuses on improving the student’s understanding of consumer and organizational buying behavior as a basis for better formulation and implementation of marketing strategy. Blends concepts from the behavioral sciences with empirical evidence and introduces buyer research techniques. Prereq: MKTG 3000.
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MKTG 3939: Internship/Cooperative Education
1.00 - 3.00 Credits
University of Colorado Denver
Supervised experiences involving the application of concepts and skills in an employment situation. Prereq: senior standing and 3.5 GPA.
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MKTG 4000: Advertising
3.00 Credits
University of Colorado Denver
Analyzes principles and practices in advertising from a managerial viewpoint. Considers the reasons to advertise, product and market analysis as the planning phase of the advertising program, media selection, creation and production of advertisements, copy testing, and development of advertising budgets. Prereq: MKTG 3000.
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MKTG 4050: Applied Marketing Management
3.00 Credits
University of Colorado Denver
The course is designed to enhance the student’s ability to formulate and implement a marketing plan and to better understand the relationship of marketing to other business functions. Emphasized application of marketing concepts through the use of cases, simulations or projects. Prereq: MKTG 3000 and DSCI 2010.
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MKTG 4051: Honors Applied Marketing Management
3.00 Credits
University of Colorado Denver
Offered as the second course in a sequence following the principles of marketing course (MKTG 3000) it is therefore designed to enhance the student’s ability to formulate and implement a marketing plan and to better understand the relationship of marketing to other business functions. It will emphasize application of marketing concepts through the use of cases, simulations or projects. This Honors course is modeled after understanding of the concepts covered. Note: MKTG 4051 is open only to marketing majors who have a cumulative GPA of 3.2 or higher. Students taking MKTG 4051 cannot receive credit for MKTG 3050 or MKTG 4050. Prereq: MKTG 3000, cumulative GPA of 3.2 or higher.
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MKTG 4200: International Marketing
3.00 Credits
University of Colorado Denver
Studies managerial marketing policies and practices of firms marketing their products in foreign countries. Analytical survey of institutions, functions, policies, and practices in international marketing. Relates marketing activities to market structure and environment. Prereq: MKTG 3000.
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MKTG 4220: Asian Business Development and Marketing
3.00 Credits
University of Colorado Denver
This course investigates methods of Business Development and Marketing in the Asian Business Environment. It seeks to examine and explain methods of determining market potential and techniques tapping this market potential in this dynamic and rapidly growing business environment the course uses a combination of experienced guest speakers, Asian business cases and projects to develop the marketing skills in students to successfully compete in Asia. Prereq: MKTG 3000.
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MKTG 4250: Sports Marketing
3.00 Credits
University of Colorado Denver
This course is designed to understand and evaluate the role and functions of marketing in sports organizations. The course seeks to evaluate the marketing function in sports as well as understand the behavior of fans as consumers, celebrity product endorsements, sponsorship of sporting events for all sport providers, sports intermediaries and channels and advertising and promotion in the sports world. The course is taught using lectures, guest speakers, cases and examinations. Prereq: MKTG 3000.
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MKTG 4580: International Transportation
3.00 Credits
University of Colorado Denver
Analysis of international transportation (primarily sea and air) in world economy. Detailed study of cargo documentation and freight rate patterns. Included are liability patterns, logistics, economics, and national policies of transportation. Prereq: MKTG 3000.
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MKTG 4700: Personal Selling and Sales Management
3.00 Credits
University of Colorado Denver
Introduces the student to principles of personal selling and issues in managing the field sales force. Focuses on models of personal selling, recruiting, selection, training, compensation, supervision, and motivation, as well as organizing the field sales force, sales analysis, forecasting and budgeting. Prereq: MKTG 3000.
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