MKTG 4000 - Advertising

Institution:

University of Colorado Denver

Subject:

Marketing

Description:

Analyzes principles and practices in advertising from a managerial viewpoint. Considers the reasons to advertise, product and market analysis as the planning phase of the advertising program, media selection, creation and production of advertisements, copy testing, and development of advertising budgets. Prereq: MKTG 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdenver.edu/

Phone Number:

(303) 556-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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