MKTG 3200 - Buyer Behavior

Institution:

University of Colorado Denver

Subject:

Marketing

Description:

Focuses on improving the student’s understanding of consumer and organizational buying behavior as a basis for better formulation and implementation of marketing strategy. Blends concepts from the behavioral sciences with empirical evidence and introduces buyer research techniques. Prereq: MKTG 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdenver.edu/

Phone Number:

(303) 556-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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