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  • MF 687: Capstone Project in Engineering and Global Operations Management

    0.00 - 3.00 Credits
    Clarkson University

    (Only offered to participants in the Engineering and global Operations Management graduate program. Courses for the program are listed in the Schools of Engineering and Business.) An investigation of a problem undertaken by the student with the guidance of a faculty advisor. The student typically selects an advisor and identifies a work-related project, culminating in an integrative written summary and oral presentation. Prerequisite: Consent of the instructor
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  • MK 320: Principles of Marketing

    3.00 Credits
    Clarkson University

    (May be used to satisfy a CUSB MBA or MS foundation requirement). Familiarizes students with various marketing terms, concepts, principles, institutions and practices. Topics covered include: buyer behavior, market research, product planning, pricing, distribution, personal selling and advertising. The changing nature of marketing and the trends in domestic and international marketing are also examined. Experiential exercises are an intrinsic and important part of this course.
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  • MK 332: Marketing Research

    3.00 Credits
    Clarkson University

    Introductory coverage of various concepts and tools relevant to market information acquisition, analysis, and interpretation. Primary focus is on decision making in marketing research. Students are required to complete a term project.
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  • MK 431: Supply Chain Distribution Channels

    3.00 Credits
    Clarkson University

    Few firms can survive in today's competitive marketplace without constant attention to improved product and service offerings while simultaneously minimizing transaction costs associated with their supply chains. To effectively manage supply chains, however, managers need to understand the nature of the network of channel intermediaries that constitute an important part of these supply chains and the functions they perform. This course will examine the latest channel design models and identify the core decision areas and the critical contemporary issues associated with the management of such channel networks. Primary topics to be covered will include understanding the sociopolitical nature of channel networks and channel governance principles, developing and sustaining synergistic, partnerships and strategic alliances with distributive intermediaries, role of trust in conflict management and channel coordination, and the impact of technology and internet on contemporary supply chains channels.
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  • MK 610: Marketing Management

    3.00 Credits
    Clarkson University

    Distance MBA students only, or permission of Program Director This course provides graduate students with a fundamental command of marketing concepts, processes, and management, as well as creating an understanding of the critical strategic role marketing plays in the management of organizations. The objectives are two-fold. The first objective is to provide the student with an introduction to the fundamental concepts of marketing and their role in effective marketing management. Thus students will explore central topics including product, price, place, and promotion decisions, examine the roles of consumer behavior and market research, and investigate how organizations blend these inter-related components to create and sustain value. The second objective is to allow students to apply that knowledge in the context of strategic marketing management. Here, strategic elements associated with marketing are integrated into strategic marketing framework to understand and develop marketing strategy and to illustrate how marketing can assist the firm in arriving at a competitive advantage.
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  • MK 689: New Product Marketing

    3.00 Credits
    Clarkson University

    Accepted analytical models are used to analyze current data obtained from major companies regarding new products which have been test marketed. The objective is to introduce students to a new and crucial aspect of product management: the ability to use computers and analytical tools in brand decisions.
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  • MK 694: Supply Chain Distribution Management

    3.00 Credits
    Clarkson University

    Effective management of the distributive networks that constitute a key component of supply chain networks is increasingly being recognized as a critical corporate activity. This is especially true in contemporary supply chain networks as firms strive to survive in today's competetive marketplace that demands quality product and service offerings at minimal transaction costs. Moreover, technological advances like the internet have significantly altered the rules of the game, and hence the practices associated with distribution management. This course will identify the chief decision areas associated with supply chain distribution management, and subsequently examine the latest distribution network design models and activities based on the principles of agency theory, transaction cost economics, and relational exchange theory. Other topics to be covered include crafting and coordinating strategic alliances with distributive intermediaries, conflict management, role of customer service audits in channel design decisions, performance appraisal systems, strategic sourcing, and benchmarking.
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  • MK 696: Marketing Methods

    3.00 Credits
    Clarkson University

    Intended to equip the student with a thorough knowledge of an arsenal of research methods, including the assumptions, methodology, and limitations of these methods. Enhances students' ability to conceptualize and operationalize a research question. Some statistical content is included as an introduction to data analysis. Applications of these methods are discussed within the context of research problems faced by both academic researchers and practitioners (e.g., managers, engineers, economists, marketing researchers, information system designers). A research project will be an integral part of the course.
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  • MP 151: Multidisciplinary Course (Open Source Software Projects)

    0.00 - 3.00 Credits
    Clarkson University

    Student teams will engage in projects in the following areas: administer, create, modify, test, or document Open Source Software (OSS); analyze business and policy issues involving OSS; and create and run outreach/tutorial programs that introduce interested persons to OSS or enhance the skill of persons already using OSS. Project status will be reported during regularly scheduled weekly meetings. Students will document projects on the Clarkson Open Source Institute (COSI) web site and will construct individual, web-based portfolios of their work. Students are expected to have some experience or course preparation in their project areas. Given Pass/No Credit.
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  • MP 152: Internet Teaching Laboratory Projects Course

    0.00 - 3.00 Credits
    Clarkson University

    In conjunction with Clarkson's Internet Teaching Laboratory, students will participate in projects related to computer networking such as implementing network software, configuring networking hardware, simulating large-scale networks, evaluating and testing computer security, administering the Internet Teaching Laboratory, deploying networked solutions for community members or developing network tutorials for other students. Students will construct web-based portfolios and give oral presentations of their work. Given Pass/No Credit. By permission of instructor.
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